Cringe Moment Conversations

When it matters most, we may do our worst. Why is that? Ironically, the more critical the conversation – the more likely we are to handle it poorly. Sometimes our emotions don’t prepare us to communicate effectively in these situations. Often, we are fearful, hurt or angry. Our adrenaline is high, and our mental acuity implodes. The stakes are also high – possibly the loss of a job, relationship, or esteem. We fear making the situation worse; in turn, we show up poorly. Mental fog sets in; we don’t know what to do or what to say.

As leaders, we are often tasked with conducting conversations about poor performance or conduct, downsizing, termination of employment or a breach in ethics. There is a better way to handle these cringe moment conversations.

What if you could master handling these conversations effectively? When you master the competencies of cringe moment conversations, you will proceed with confidence, valuable leadership skills, and the willingness to step into discomfort. JOIN US this fall for a powerful 6-week course aimed to equip you with knowledge and tools that decrease the dread of cringe moment conversations.

While others flee the scene, I am eager to lean in and aid the situation. I am passionate about passing on the experience I have learned while supporting leaders through all types of cringe moment situations. I am thrilled to offer this course and support to you.

During the course, we will use a case study (currently used at Harvard Business School and the Darden School of Business) to gain insight into cringe moments and apply the 4 P Model I developed for conducting effective conversations during cringe moments. Additionally, we will spend time in research analysis and practicing the 4 P Model. Throughout the course, you will have access to me and other participants for discussion through a private online group.  

Are you ready to emerge from cringe moment conversations with relief, respect, and a path forward? Sign up today! 

During this 6-week course ‘Cringe Moment Conversations 101 – A Better Way’ you will:

  • Dive deep into a 4 P Model to navigate cringe moment conversations: Pause, Plan, Prepare, Participate
  • Explore a case study currently used at Harvard Business School and the Darden School of Business
  • Participate in research analysis
  • Practice the 4 P Model opportunities
  • Be supported by Rachel Schaming and other participants in a private online group


 Wednesdays – October 7, 14, 21, 28, November 4 & 11

Time: 12:00–1pm Eastern (9am-10am Pacific)

Topic: Practice the 4 P Model to navigating cringe moment conversations through an in-depth case study examination

Location: Zoom meetings and support in a private online group

Early Registration Bonus: Register by Tuesday, September 22.

• Entered in a drawing to win a COMPLIMENTARY 30 minutes 1:1 session with Rachel
• Deep Dive 1-hour Q&A session (post course)

Investment: $500

Here’s what people are saying about Rachel Schaming …

Rachel is a high energy, articulate team player who collaborates and consistently exceeds expectations in delivering on strategic goals. She has an amazing ability to create ‘greatness out of great mess!’ I consider Rachel one of my most trusted advisors because of her ability to remain objective, calm, and focused.

Robert D. Ramirez

Chief Executive Officer and Transformational Leader

I learn so much from every conversation that I have with Rachel and seek out her wisdom for any challenging conversation I need to have. Since much of what leaders do involves communication, having Rachel as a coach will save so much time and energy, not to mention lighten the weight of dread that often comes with these types of conversations.

Karen Cappello

Master Certified Coach

About Rachel Schaming

As an Executive Coach, I am passionate about supporting leaders through conflict and difficult conversations. When it matters most – we may do our worst. While others flee from the scene, I am eager to lean in and aid the situation. I support leaders who are facing (what I affectionately call) cringe moment conversations. 

My near 30-year professional experience includes working with leaders in Fortune 500 companies, university presidents and provosts, legal and medical professionals, and individuals.

Additionally, I have enjoyed writing throughout my career, publishing more than 200 articles and my most recent book Who’s the Boss: Confront the Elephant in the Room (2016).